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/ Counterpoint: how vivo conquered the Chinese market in Q2
Counterpoint: how vivo conquered the Chinese market in Q2
Counterpoint Research reported that vivo climbed to the top spot in the Chinese market back in April. Now an analyst from the company has posted an interesting write-up of how vivo (and its sibling company Oppo) managed to grow so big. It starts with the fall of Huawei, of course. While the now-independent Honor is doing well in recapturing some of the lost market share, its new products (like the Magic3 series) are on the pricey side and Honor just lacks the brand acclaim held by Huawei that allowed the P and Mate series to sell at such prices. Pricing is a big factor, explains the...
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