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/ Indian premium smartphone market soars, OnePlus continues to grow
Indian premium smartphone market soars, OnePlus continues to grow
During Q3 2019, the Indian premium smartphone market reached record-high shipments with the leading brands still being OnePlus, Samsung and Apple. The price segment above INR 30,000 ($493) grew a staggering 66% compared to Q3 2018. Counterpoint outlines the early offers ahead of the festive season in the country and the aggressive offers through various channels to be the main reason for the excellent performance. OnePlus is still leading with 35% share followed by Samsung and Apple with 23% and 22% cuts, respectively. OnePlus, however, grew an impressive 95% YoY thanks to its...
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