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/ Overall smartphone market is in decline, but the premium segment goes up
Overall smartphone market is in decline, but the premium segment goes up
While the broader smartphone market was in a slight decline (-2%), the premium smartphone market grew by 18%. Data from Counterpoint Research from December 2018 shows that phones in the above-$400 segment saw the fastest growth. And within that segment, the Apple-created and Apple-led above-$800 grew the most. Apple captured 51% of the premium smartphone market (above-$400), followed by Samsung's 22% and Huawei's 10% thanks to strong P20 and Mate 20 demand. Apple also lead the ultra-premium $800+ market with an 80% share. And while the ultra-premium segment ($800+) was the...
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